These movie trailer-like campaign ads seem to be all the rage these days. It is pretty easy to see why, they are attention getting and Perry's ad is no exception. The stark contrast between the Obama images (monochromatic and foreboding) and the Perry image (colorful and inspiring) is quite effective.
However, I think this ad would be far more effective if Perry was already the nominee, rather than competing to become the nominee. The type of ad Perry needs now is one that states his record and define himself. That is what is needed by Republicans who are looking for their candidate in 2012.
Since I have not yet given my opinion on Perry yet, I shall do so now.
On paper Rick Perry looked very promising to me (several terms of chief executive experience from a solidly conservative job creating state and buckets of vibrato to stand toe to toe against Obama's arrogance). However, the reality is a little bit lacking (past associations with con man Al Gore, that Gardasil executive order, illegal immigration and two mediocre debate performances). Given these issues, it is not surprising that Perry no longer holds double digit leads over Romney.
At tomorrow's debate, Perry is going to have to bring his A-Game and then some. Otherwise, he may find himself fighting it out with the conservatives he leapfrogged over when he entered the race.
Video h/t: The Blaze